Daily
Bites
Co.
Brand Strategy | Visual Identity | Packaging Design
Daily Bites – A Taste of Sunshine in Every Bite
For this vibrant snack brand, I crafted a bold and energetic visual identity that mirrors the fun, flavorful experience of Daily Bites – a snack line that includes cheesy puffs, potato chips, and popcorn. The goal was to capture the joyful chaos of snack time – playful colors, quirky graphics, and a vibe that makes every bite feel like a mini celebration.Each snack variant has its own personality but ties back to a cohesive identity that feels like a daily dose of joy. Whether you're munching at a party, chilling at home, or tossing a pack into your kid’s lunchbox, Daily Bites brings "a taste of sunshine in every bite."
Project Goal: To develop a vibrant and cohesive visual identity that resonates with the inner child of the target audience, appealing to snack lovers of all ages with bold colors, cheerful graphics, and packaging that stands out on the shelf while reinforcing the brand’s sunny, feel-good personality.
“Embeaded is where craft creates connection. The woven thread beneath the wordmark captures the essence of beading—meticulous, expressive, and deeply inclusive. Each curve and color speaks to diverse voices, artfully woven into a unified identity. The bold period seals the statement: complete, confident, and unapologetically creative.”
